Directeur Marketing France H/F – 247271

– Company :
We recruit a Head of Marketing France for a world leader in premium spirits for its recent Frech Subsidiary. You will work on strategic plans and also business problematics on off-trade, on-trade, cavistes and e-commerce.
The Head of Marketing France will report directly to the GM France and will collaborate closely with Marketing Director Emerging International Markets.

– Main responsibilities:

The main objective is to BUILD STRONG BRAND EQUITY FOR PREMIUM & PRESTIGE BRANDS IN France on all the different channels
1. To provide professional leadership, strategic direction, and execution; covering:
• Brand NDA definition for our Priority Brands with linked communication strategy considering a constraint environment (Legal)
• Growth planning strategy and 12Y Plans – defining long-term strategy for the different brands within the portfolio– including allocations management, product portfolio and innovation pipeline, pricing and promo assessment, activation and advertising.
• Brand planning- ensure yearly delivery of brand plans, localizing Global strategy to French market and ensuring market needs are considered as part of the Global plan. This will include development of specific product and/or activation concept for the market
• Drive for “brilliance in execution” with both strategic precision and an obsession for detail that starts with the drink experience, and which is amplified through consumer programs that drive talkability and saliency.
• Strategic BI management against the portfolio of brands to meet short-and-long term objectives.
• Evaluation and use of consumer research and market information to identify insight necessary to support strategic business decisions
• Monitoring and analysis of consumer, customer and competitive market dynamics to determine effectiveness of marketing strategies and plans.

2. Lead strategic Growth Planning in collaboration with the Global Brand Houses and lead the development of the annual marketing plans and monthly operational plans to:
• Ensure our brands are set for strong equity growth, focusing on premiumization and activating with excellence in the chose demand space.
• Ensure plans meet the requirements for financial year targets e.g., tracking BI, ensuring phasing of activity supports top-line growth and brand equity growth
• Increase the appeal, awareness and engagement of our brands throughout the full marketing funnel.
• Identify new product and/or channel opportunities in line with Global Brand Houses 12-year strategic brand plans
• Ensure effective marketing management is in place to deliver key operational processes and procedures including effective forecasting; planning, execution and tracking; budget management
• Lead marketing input to Quarterly Business Reviews

3. Provide leadership, competency development (through the Marketing Skills Framework) and strategic management support to the marketing team including:
• Inspiring, developing, and coaching individuals, with focus on marketing competencies and personal development
• Build & lead the marketing community in BS France to strongly reflect Suntory Global Spirits leadership culture and behaviours.
• Ongoing responsibility for recruiting and training a best-in-industry team

4. Play an active role in the France Leadership Team, shaping the future of the business, ensure the Marketing function collaborates excellently with the Commercial, Supply Chain and Finance
Functions, including providing strong support for channel strategies and channel strategies within the budgeting process.

5. Raise the quality and consistency of execution of our marketing programs to ensure:
• Excellence at the point of execution
• Global programs are implemented with relevance to the local market
• Local regulatory are consistently adhered to
• Marketing ROI is captured in line with the BI effectiveness guidelines

-Profile:
• First role of head of marketing role with demonstrated experience of building strong brand equity in high end environment
• Ability to be part of a CODIR
• Strong brand experience, ability to develop strong brands with relevant assets
• Management experience
• Strong analytical skills and knowledge of different continuous data sources
• Ability to perform structured analysis of complex data as it relates to brand direction
• Proven experience on building luxury or prestige brands
• Strong P&L and commercial marketing skills
• Demonstrated personal characteristics to be self-starter, flexible and highly intrinsically
• Proven team player with strong collaborative approach – to lead, build, drive and inspire
• French Market retail knowledge
• Aptitude to lead & manage change
• International experience desirable
• Strong business acumen and analytical
• Fluent French and English

This position is based in the center of Paris